Adria Bike announces new title sponsor of 4 Islands MTB stage race
Last week in Prague Adria Bike, the organiser of MTB stage races in Croatia and Mitas, the european biggest manufacturer of tyres and tubes, have signed a cooperation agreement for 4 Islands, Croatian most popular stage race which will this year experience its 3rd edition. After 3 years of existence as “4 Islands” the race will now be named “Mitas 4 Islands”, which also proves a strong commitment from both parties to further strengthen and expand event relevance.
“Mitas, under new Swedish owners Trelleborg Group, is re-defining its marketing strategy to increase global brand awareness. We want to build on experience gained from partnerships with UCI World XC Championship, World Cups and stage races like Cape Epic, Crocodile Trophy and we are looking for new exciting opportunities worldwide. There are many stage races but Croatian “4 Islands” is one of the very few offering unique set-up and experience. And that’s a key factor differentiating the event from others thus making it highly attractive and memorable for riders, visitors, followers and media. Such predispositions perfectly match Mitas strategy and unique Mitas solutions.” said Pavel Nosek, Marketing Manager.
The newly partners share an absolute confidence in enhancing the race importance within a circle of mountain bike lovers.
Hrvoje Šepić, Event Director said: “ We couldn’t be more pleased to welcome Mitas as our partner. It is well known how actively Mitas is involved in some of the most recognised races of the world and we take this strategic partnership as appreciation and confirmation of our intent to provide high class race. The increased popularity of the race over the years has been impressive and partnership with Mitas will benefit the event to reach even wider audience.”
Since its inception 3 years ago the race has largely increased number of participants establishing itself on the international racing map. It is held on 4 Croatian islands in 4 consecutive days which makes it very unique in the world of mountain biking. A diverse terrain and trails test participants speed, strength, physical and technical skills, even a character, making them challenge and compete with each other and even with themselves. To be well trained in every way and to be well equipped becomes evenly important in order to accomplish various territories, uphills and downhills provided by the beauties of Kvarner islands.
According to Pavel Nosek, Mitas is constantly searching to improve biking experience on various terrains: “Considering “Mitas 4 Islands” terrain, Mitas strongly recommends to arm wheels and bikes with Mitas Tubeless Supra folding tyres equipped with TEXTRA technology protecting sidewalls and bead of the tyre. This unique feature was introduced and well proven at similar harsh southafrican conditions of ABSA Cape Epic where Mitas is the official tyre-supplier since 2015. TEXTRA is extremely durable rubberised fabric with high-density polymer threads dramatically increasing resistance against sidewall cuts and abrasion, boosting tyre strength and durability without significant weight addition. TEXTRA is available with 4 Mitas tyre designs Scylla, Kratos, Zefyros and Hyperion both in 29” and 27,5” dimensions. Riders looking for more confidence when riding in dry terrain with sharp, lose rocks and roots will appreciate combination of Kratos (front) and Scylla (rear) while Top pro-riders with fine technique will fly the trails on Scylla patterns on both wheels.”
Mitas 4 Islands MTB stage race equally consists of enthusiasm, sharing and team performance, concept that resonate across cultures. Combined with magnificent natural beauty that leaves you breathless it is the race not to be missed this year.